creative technologist. digital storyteller. tinkerer.

M&M’S - Virtual Reality Traveling Museum

360° video best viewed in Chrome

M&M‘S celebrated its 75th Anniversary with a multi-sensory experience that hit the road allowing fans, Mars associates and event attendees get up close and personal with the brand through an inside look at the lives of their colorful characters.

Real-life exhibits were captured in 360-degree video and photo and transformed into a portable, interactive virtual reality experience.


CLIENT    Mars Chocolate

AGENCY  Weber Shandwick with partner Jack Morton/Genuine Interactive

ROLE       Lead technologist

YEAR       2016