I've been fortunate to meet and work with many talented individuals throughout my career. Thanks to these relationships, there have been many opportunities to lend my skills and knowledge for collaboration beyond client work. These are notable side projects I'm proud to have been involved with in some manner.
Many U.S. women sports reporters are harassed or threatened online. It's a serious problem most women face alone. And speaking out often invites more harassment.
The Just Not Sports podcast, founded by a colleague and friend, created a video and social campaign to prove some tweets are #MoreThanMean. When real men read online harassment to women, the results were shocking and powerful. The video sparked a global conversation about a taboo topic.
#MoreThanMean ignited global media coverage to the tune of 500 million impressions, trended on Twitter and Facebook and generated more than six million video views organically.
This important campaign has been recognized with numerous awards, including:
- The Peabody Awards - Public Service Winner
- The Clio Sports Awards - Clio Grand Winner in Social Good
- The Mashies - Winner in Best Public Service Announcement, Best Long-Form Video
- The Shorty Social Good Awards - Best in Sports, Public Service Announcement
- Cannes Lion - Social Video, Shortlist
- The Webby Awards - Best Cause-Related Campaign Finalist, Viral Finalist
ROLE Digital/social media strategy
When blogging became mainstream in the late 2000s, many companies and subject matter experts rushed to join the blogosphere.
During this time I built and helped launch a Wordpress blog for nutrition expert and colleague Janet Helm to share her thoughts and opinions on nutrition, food trends and diet myths.
It quickly grew into a top nutrition blog and I provided technical support along the way including site upgrades and implemented a complete design overhaul.
ROLE Site administrator
YEAR 2009 to present